Definition Generative search produces an answer through a large language model instead of classic index-based ranking. The system pulls web content in real time or near real time and grounds answer sentences in sources.
How it works The query goes to the model. The model pulls a candidate document list from the search index. Passages are evaluated and answer sentences are synthesized. Each sentence is mapped to a source. The result is shown as one consolidated answer. Classic 10 blue links may appear in a side panel or below.
Where you see it in Scope Trends The **Scope AI Search** module tracks generative search visibility across four engines: ChatGPT, Perplexity, Google AI Mode, and Bing Copilot. The **Prompt Visibility** tab reports brand mention rate per engine.
Frequently asked questions **Will generative search kill classic SEO?** No. Classic SERP remains active. The generative answer adds an extra layer on top.
**What does it take to appear in generative search?** Clean question-answer structure, FAQ schema, citable data, and original expert content.