Features

See it first, plan for it, fix it when you drift

Scope Trends forecasts 6 months of demand in your market, turns it into a plan and campaign drafts, and finds out why when you fall behind while demand rises. Google rankings and AI answers are the evidence layer.

  1. Demand forecast

    The next 6 months of your market

    Every keyword you track gets a 26-week forecast. Recurring seasons and calendar events are taken into account.

    • Shown as a range, not a single number
    • Seasonal movement is separated from real growth
    • No forecast with less than 30 weeks of data
  2. Season plan and drafts

    From forecast to a plan for every channel

    When demand is about to rise, you get a dated plan for content, Google, AI questions and ads. Campaign and content drafts follow your brand rules.

    • Landing page outline, Google search ad headlines, Meta ad copy, launch schedule
    • Content briefs and page titles
    • Nothing is applied until you approve it
  3. Gap diagnosis

    Why you fell behind while demand rose

    When results drift from the forecast, the cause is checked layer by layer and the fix is written into your weekly job list.

    • Market demand
    • Perception in AI answers
    • Google ranking
    • Technical issues
  4. AI answers

    Who gets mentioned, question by question

    The questions your customers ask are put to the AI engines you choose on a regular schedule; you see whether your brand and your competitors appear.

    • Google AI Overviews, ChatGPT, Gemini, Claude, Scope AI Search
    • You choose the engines and a 2, 3 or 4-day refresh
  5. Google ranking

    Which pages hold their ground, which lose it

    Your Google rankings are measured every 3 days and placed next to your Search Console data. Every number shows when it was measured.

    • Pages doing well are marked “Leave as is”
    • Daily tracking is available as an add-on
  6. Site health

    Keep technical issues from breaking the plan

    The site crawl finds crawl blockers, broken links, duplicate titles and structured data issues; fixes are ranked by impact.

    • Findings land in the same job list
    • Impact = traffic impact × likelihood of recovery ÷ effort

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Features: Demand Forecast, Plan and Diagnosis | Scope Trends