Definition
Topical authority is measured across a content cluster, not a single page. Authority rises when core questions, subtopics, and related concepts under one topic get full coverage.
How it works
The system evaluates the page count under a topic, internal linking density, external citation count, and user signals. Thematic consistency across topic clusters is assessed. Authority is observed through query capture patterns rather than a single metric: appearing across a broader keyword spectrum than competitors.
Where you see it in Scope Trends
The Content Hub report lists every page under a target topic. The Topic Gap tab surfaces subtopics competitors cover that you do not. Brief Producer generates briefs for gap pages.
Frequently asked questions
How long does topical authority take to build?
6-18 months depending on industry. Longer on new domains.
How many pages are enough?
No fixed number. Aim above the competitor average for subtopic coverage.