Definition
Pillar content is typically over 2,500 words, broad in scope, and uses a table of contents. It covers the topic across definition, usage, example, problem-solution, and FAQs.
How it works
The pillar page sits at the center of the topic cluster. Cluster pages explore a specific subquestion in depth and link to the pillar with contextual anchors. The pillar also links back to subtopics. This bidirectional structure shows the search engine the boundaries of the thematic cluster. The pillar updates over time and grows with the cluster.
Where you see it in Scope Trends
The Content Studio > Generate Pillar flow provides a pillar template. The Internal Linking Agent auto-suggests pillar-cluster links and applies them on approval.
Frequently asked questions
Does every topic need a pillar?
Only if the topic has enough subquestions. Topics with a single question stay as one page.
Should pillar pages use CTAs?
Yes. Pillar is usually top of funnel; place CTAs to related products or deeper guides.