Definition Link equity derives from a mathematical model of the link graph. Each link transfers a portion of the source page's authority to the target. As the link count on a page grows, equity per link drops.
How it works The system aggregates a page's external and internal inbound links. Each linking page transfers a share of its own authority. Authority flow is computed with a PageRank-style iterative algorithm. Nofollow, sponsored, and UGC labels alter the flow. Internal linking lets you channel equity to strategic pages.
Where you see it in Scope Trends The **Page Authority** report lists an estimated authority score per page. The **Internal Linking Agent** suggests links to channel equity to conversion pages.
Frequently asked questions **Do nofollow links pass equity?** Google interprets nofollow as a hint; flow is not default but not guaranteed absent either.
**Is internal linking as strong as external?** Internal alone is not enough but is required to flow external equity from receiving pages to deep pages.