Definition
In a natural link profile, anchor distribution mixes brand, naked URL, generic, partial-match, and exact-match types. A healthy distribution usually weights brand and generic anchors.
How it works
The system scans all inbound links and bins anchor text into categories: exact match (target keyword), partial match, brand, naked URL, generic, and image anchor. Ratios show as a pie chart. Exact-match above 20% is flagged as a manipulation signal. Anomaly detection benchmarks against competitor averages.
Where you see it in Scope Trends
The Backlink Analysis > Anchor Distribution report shows anchor structure per URL. When the risk threshold is exceeded, an alert lands in Action Center.
Frequently asked questions
What is a healthy exact-match ratio?
Varies by industry; 5-15% is generally safe. Above 20% warrants review.
Does the same apply to internal links?
Exact match is more tolerated internally but excessive repetition still creates ranking risk.