Definition
Link equity derives from a mathematical model of the link graph. Each link transfers a portion of the source page's authority to the target. As the link count on a page grows, equity per link drops.
How it works
The system aggregates a page's external and internal inbound links. Each linking page transfers a share of its own authority. Authority flow is computed with a PageRank-style iterative algorithm. Nofollow, sponsored, and UGC labels alter the flow. Internal linking lets you channel equity to strategic pages.
Where you see it in Scope Trends
The Page Authority report lists an estimated authority score per page. The Internal Linking Agent suggests links to channel equity to conversion pages.
Frequently asked questions
Do nofollow links pass equity?
Google interprets nofollow as a hint; flow is not default but not guaranteed absent either.
Is internal linking as strong as external?
Internal alone is not enough but is required to flow external equity from receiving pages to deep pages.