Definition
Article schema operates under the Article main type with NewsArticle and BlogPosting subtypes. Core fields are headline, image, author (Person or Organization), datePublished, dateModified, and publisher.
How it works
A JSON-LD Article block is declared on the page. Google evaluates this schema for Top Stories, Discover, and general article rich results. The author Person object links to author profiles via sameAs; this connection strengthens E-E-A-T signals. dateModified must reflect real content change.
Where you see it in Scope Trends
Schema Sentinel detects missing required fields in Article schema. The E-E-A-T Report measures author link, bio, and expertise signals per article.
Frequently asked questions
BlogPosting or Article?
Use Article for general pieces, BlogPosting for personal blog posts, NewsArticle for journalism. Google renders rich results for all three.
Can the author be an Organization?
Yes, but a Person object produces stronger E-E-A-T signal for Google and AI engines.