Definition LocalBusiness schema includes name, address (PostalAddress), telephone, openingHoursSpecification, geo (GeoCoordinates), and priceRange. It has 100+ subtypes such as Restaurant, Dentist, HomeGoodsStore.
How it works A JSON-LD LocalBusiness block is declared on the corporate page or location pages. The schema is a direct signal for Google Maps and Local Pack. The sameAs field adds Google Business Profile, Facebook, and Instagram links to strengthen the entity graph. Multi-location businesses need a separate LocalBusiness page and schema per location.
Where you see it in Scope Trends **Schema Sentinel** validates required fields in LocalBusiness schema. The **Local Pack Visibility** report tracks Local Pack performance for schema-equipped pages.
Frequently asked questions **Is Google Business Profile enough or do I still need schema?** Use both. Schema signals from your own site; GBP signals on Maps and Local Pack.
**Multi-location?** One location page per branch, with LocalBusiness schema on each. Link to the parent brand via parentOrganization.