Definition
PAA blocks summarize content that answers extra user questions. Opening each box links to a source page. PAA answers are selected by a variant of the featured snippet algorithm.
How it works
When a user searches, Google analyzes query intent and selects boxes from a pool of related questions. Each box opens additional questions, and this expansion behavior grows the PAA pool. An opened box shows a 1-3 sentence summary and source URL. The chance of selection rises when the source page's relevant section is structured with H2, H3, or p tags.
Where you see it in Scope Trends
The SERP Features report tracks PAA presence on your queries and whether you are the source. Brief Producer appends PAA question suggestions to every brief.
Frequently asked questions
Need FAQ schema to appear in PAA?
Not required. Google picks PAA content without schema. Schema strengthens the signal.
How are PAA clicks measured?
Search Console reports PAA clicks as normal organic clicks; no separate breakdown exists.